How to Sell More Life Insurance with This One Concept

Value is arguably the most important aspect of any sale. Everyone wants to feel they have spent their hard-earned money on something worth having. However, many agents don’t focus on the value of their product and instead focus on offering the lowest price. Where there is no value, there is no price low enough. In this episode, Roger, Chris, and Zach discuss how to grow a thriving business by selling on value rather than price.

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About the Life Insurance Academy Podcast
The Life Insurance Academy Podcast is a Top-Ranked insurance-focused podcast with an expanding global audience of avid listeners. The weekly podcast takes you out of the classroom and into the conversations of top-producing agents in life insurance sales so you can level up your business. Subscribe wherever you listen to podcasts and follow us on Facebook, Twitter, and Instagram at @LifeInsureAcad.

About the Life Insurance Academy
The premier training and coaching academy & online resource for insurance sales. The Life Insurance Academy trains agents and agencies around the world to help grow sales, scale business, increase profit, and expand impact. While navigating through, you’ll find podcasts, video courses, downloadable tools, and supporting sales resources. Content covered includes prospecting, leads, how to approach your clients, proven sales processes, top-producing presentations, effective pricing strategies, closing techniques, client care, sales psychology, agency growth strategies, and much more.

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